Ayanna was formerly Head of West Coast Business Development at Corbis (Bill Gates owned) and was responsible for Multi-Million Dollar sales targets with major entertainment, advertising agencies, digital, publishing and commercial clients such as Netflix, Amazon, Nike, Microsoft, Yahoo! CBS, FOX, Paramount, Sony, Universal, NBC, ABC, Warner Bros.,Variety (PMC), 72 & Sunny., TMZ, Bill & Melinda Gates Foundation, and more.
PUBLICITY & PRODUCTION
Ayanna has successfully pitched and placed reality TV show with a major studio resulting in a development contract. Produced creative media content with Oscar Nominated talent such as Hale Berry, Taraji P. Henson, and others. Developed PR strategies and manages the execution of publicity plans through pre-launch, launch, and post-launch phases.
Ayanna also consults with House of Publicity, a boutique agency representing entertainment clients on new business development, PR, social media, marketing, and sales initiatives. Ayanna’s specialties include evaluating entertainment/media partnerships, managing the relationships at major entertainment/production studios, talent agencies, PR/media agencies & global licensing agencies and more. Leveraging business relationships in entertainment /media industries to create partnerships between brands, movies, television, digital media, etc.
Early in Ayanna’s career at Sony Pictures Studios Ayanna was promoted from Legal Assistant to Manager of Business & Legal Affairs by the SVP & General Counsel of Business & Legal Affairs. The SVP & General Counsel selected to promote Ayanna instead of hiring a Junior Attorney as a result of her capabilities. Ayanna’s primary client groups were: Global Marketing Partnerships, Product Placement, Consumer Licensing & More. Ayanna has a proven success record working with Multi-Billion Dollar global brands such as Coke, Burger King, France Quick, Proctor & Gamble, General Mills, Kellogg’s, Frito Lay, Kraft, Pepsi, and countless other brands and agencies. Successfully drafted & negotiated agreements in connection with the following theatrical motion pictures: The “Spider-Man” franchise, The “Men In Black” franchise, “Casino Royale,” (Bond Franchise) to name a few.