Ayanna was selected as the Social Media Manager for E!’s Inaugural Airing of The People’s Choice Awards – delivering the youngest-skewing audience in Nielsen recorded history for the award show, which previously aired on CBS.
“The multi-platform event delivered E!’s biggest live digital video audience in the network’s history with 3 million live streams across digital and social platforms. “The E! People’s Choice Awards” also generated a total of 34 million engagements with E!-produced digital and social content (including page/video views, likes, comments and shares).” Multichannel News: ‘The E! People’s Choice Awards’ Reached 4.1 Million Total Viewers And 1.8 Million Adults 18-49 On Sunday Night Across E!, Bravo, Syfy, Universal And USA Network
Ayanna Henderson, E! People Choice Awards 18′ Social Media Manager